PRIVACY POLICY AND POPIA NOTICE

Effective Date: 14 July 2026
Last Updated: 14 July 2026

1. Introduction

Right Price Air Conditioning & Refrigeration respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you:

Visit the Right Price Air Conditioning website;
Submit a website enquiry or request a quotation;
Contact us by telephone, email or WhatsApp;
Interact with one of our advertisements;
Request air-conditioning, refrigeration, electrical or related services; or
Become a customer or supplier of Right Price Air Conditioning & Refrigeration.

This policy has been prepared in accordance with the Protection of Personal Information Act 4 of 2013, commonly referred to as POPIA.

For purposes of POPIA, Right Price Air Conditioning & Refrigeration is the “Responsible Party” responsible for determining why and how personal information is processed.

2. Our Contact Details

Business: Right Price Air Conditioning & Refrigeration

Physical Address:
91 Hennie Alberts Street
Brackenhurst
Alberton
1449
South Africa

Telephone: 011 900 1360

Mobile and WhatsApp: 064 515 9680

Email: sales@rightpriceaircon.co.za

Operating Hours:
Monday to Friday
09:00 to 17:00

Privacy, POPIA and personal-information requests may be sent to sales@rightpriceaircon.co.za with the subject line “POPIA Request”.

3. What Is Personal Information?

Personal information is information relating to an identifiable living person or, where applicable, an identifiable existing business or legal entity.

Personal information may include a person’s name, contact information, location, online identifiers, correspondence, service requirements and other information that may reasonably identify that person.

4. Personal Information We Collect

4.1 Information You Provide to Us

When you complete a website form, use our WhatsApp enquiry system, contact us or request a quotation, we may collect:

Full name;
Email address;
Telephone or mobile number;
WhatsApp number;
Area, suburb or service location;
Property or site address where necessary;
Type of service required;
Details of the air conditioner, refrigerator, freezer, cold room, chiller, ventilation system or other equipment;
Description of the problem, fault, installation or service required;
Photographs, videos, documents or equipment information voluntarily provided by you;
Preferred appointment dates and times;
Details relating to quotations, bookings, invoices, payments and services;
Messages and correspondence sent to us;
Marketing preferences and consent records; and
Any other information you voluntarily provide.

Please do not send identity documents, banking passwords, medical information or other sensitive personal information unless it is genuinely necessary and specifically requested by us.

4.2 Information Collected Automatically

When you visit or interact with our website, we may automatically collect:

Internet Protocol address;
Browser type;
Device type;
Mobile or desktop status;
Date and time of the visit or interaction;
Pages visited;
Page URL and page path;
Initial landing page;
Referring website or platform;
First and most recent traffic source;
Search or campaign information where available;
Telephone-link clicks;
Email-link clicks;
WhatsApp-button interactions;
Website-form interactions;
Advertising campaign names;
UTM source, medium, campaign, content and search-term values;
Google advertising click identifiers, including GCLID, GBRAID or WBRAID where available;
Facebook advertising click identifiers, including FBCLID where available;
Microsoft advertising click identifiers, including MSCLKID where available;
Google Business Profile referral information;
First-touch and last-touch attribution information; and
Other website performance and security information.

This information assists us in understanding how visitors found our website, which services visitors are interested in and whether our advertisements and website functions are working correctly.

5. How We Collect Personal Information

We may collect personal information:

Directly from you;
Through website quotation and contact forms;
Through our WhatsApp qualification and enquiry system;
Through telephone calls and emails;
When you request or accept a quotation;
When we provide services to you;
From your browser or device;
Through cookies and browser storage;
Through advertising and analytics platforms;
Through social-media platforms;
From publicly available business directories;
From referral partners; or
Where permitted or required by law.

6. Why We Process Personal Information

We may process personal information to:

Respond to enquiries;
Prepare and provide quotations;
Contact prospective and existing customers;
Arrange inspections, installations, repairs, servicing or maintenance;
Determine whether we service a particular area;
Understand the service or equipment involved;
Send confirmation that an enquiry has been received;
Communicate through telephone, email or WhatsApp;
Manage appointments and service requests;
Provide air-conditioning, refrigeration, ventilation, electrical and related services;
Maintain customer and service records;
Process payments and issue invoices;
Handle complaints, warranties and follow-up services;
Improve our website, services and customer experience;
Measure advertising performance and enquiry sources;
Prevent spam, fraudulent submissions and website abuse;
Maintain website and information security;
Comply with tax, accounting, legal and regulatory obligations;
Establish, exercise or defend legal claims; and
Send marketing communications where permitted by law.

We will not use personal information for a purpose that is materially incompatible with the purpose for which it was originally collected unless permitted by law or unless we obtain the necessary consent.

7. Lawful Grounds for Processing

Depending on the circumstances, we may process personal information because:

You have provided consent;
Processing is necessary to respond to your request;
Processing is necessary to prepare or perform a contract;
Processing is necessary to provide a quotation or service;
Processing is required by law;
Processing protects your legitimate interests;
Processing is necessary to pursue our legitimate business interests; or
Processing is necessary to protect the legitimate interests of another person.

You may withdraw consent where processing is based on consent. Withdrawal will not affect processing that was lawful before consent was withdrawn.

8. Website Forms and WhatsApp Enquiries

Our website allows visitors to submit enquiries and request quotations.

Information submitted through the website may be:

Stored in the website’s secured database;
Displayed in an authorised administrative lead-management dashboard;
Sent by email to authorised Right Price Air Conditioning personnel;
Used to send an acknowledgement email to the customer;
Included in a WhatsApp message initiated by the customer;
Used to identify the source of an enquiry; and
Exported for authorised reporting and customer-service purposes.

When you choose to continue an enquiry through WhatsApp, your message and contact details will also be processed by WhatsApp and its related service providers according to their own terms and privacy practices.

You should avoid including unnecessary confidential or sensitive information in WhatsApp messages.

9. Cookies and Browser Storage

Our website may use cookies and browser local storage to operate website functions, remember referral information, measure marketing performance and understand how visitors interact with the website.

Our lead-attribution system may store first-touch and last-touch referral information in cookies for up to 30 days.

Similar referral information may also be stored in your browser’s local storage until:

You clear your browser data;
Your browser automatically removes the information;
You use a private-browsing session; or
The information is replaced or removed by the website.

Cookies and browser storage may contain:

Referral source;
Advertising medium;
Campaign information;
Initial landing page;
Referring website;
Advertising click identifiers; and
First and most recent website-visit information.

You can block or delete cookies and browser storage through your browser settings. Blocking certain technologies may affect some website functionality or the accuracy of referral tracking.

10. Analytics and Advertising Technologies

Where enabled, our website may use services such as:

Google Analytics;
Google Tag Manager;
Google Ads conversion tracking;
Meta or Facebook Pixel;
Microsoft advertising tracking; and
Other website analytics or advertising tools.

These services may use cookies, pixels, tags or similar technologies to collect information about website visits and advertising interactions.

Information collected through these services may be processed by the relevant service provider according to its own privacy terms and may be processed outside South Africa.

We will use non-essential analytics and marketing technologies subject to applicable legal requirements, consent settings and available user controls.

11. Direct Marketing

We may send service updates, promotional messages or marketing communications where:

You have provided consent;
You are an existing customer and the communication relates to similar services, where permitted by law; or
Another lawful basis applies.

Every electronic marketing message will provide a reasonable method to unsubscribe or opt out.

You may withdraw from marketing communications at any time by:

Using the unsubscribe method provided in the communication;
Replying with “STOP” or “UNSUBSCRIBE”, where applicable; or
Contacting sales@rightpriceaircon.co.za.

We may retain a limited suppression record containing your contact details and opt-out preference to ensure that your request continues to be respected.

Service communications relating to an active quotation, booking, account, installation, repair or contractual matter are not considered marketing communications.

12. When We Share Personal Information

We may share personal information only where reasonably necessary with:

Authorised employees and contractors;
Technicians and service personnel;
Website hosting providers;
Website maintenance and information-technology providers;
Email and communication service providers;
WhatsApp and telecommunications providers;
Payment, invoicing and accounting providers;
Analytics and advertising providers;
Professional advisers, accountants, insurers or attorneys;
Regulatory bodies and government authorities;
Law-enforcement authorities where legally required; and
Other service providers acting on our instructions.

Service providers are expected to process personal information only for authorised purposes and to apply appropriate confidentiality and security safeguards.

We do not sell or rent personal information to third parties.

13. International Processing

Some website hosting, email, cloud, analytics, advertising, social-media or communication providers may process information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer complies with POPIA, including by using appropriate contractual protections or service providers operating under data-protection requirements that provide an adequate level of protection.

14. Information Security

We take reasonable technical and organisational measures to protect personal information against:

Loss;
Damage;
Unauthorised access;
Unlawful processing;
Accidental disclosure;
Destruction;
Alteration; and
Misuse.

Measures may include:

Password-protected website administration;
Restricted user access;
Website security software;
Secure hosting controls;
Database access restrictions;
Software updates;
Anti-spam protection;
Access monitoring;
Backups;
Staff confidentiality requirements; and
Limiting access to people who reasonably require the information.

No online system or electronic communication method is completely secure. We therefore cannot guarantee absolute security, but we will take reasonable and appropriate steps to protect personal information.

15. Security Incidents

Where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will investigate the incident and take appropriate corrective action.

Where required by POPIA, we will notify the Information Regulator and affected data subjects as soon as reasonably possible, subject to lawful delays or instructions from law-enforcement authorities.

A notification may include:

A description of what occurred;
The possible consequences;
Measures taken or planned;
Recommended steps the affected person can take; and
Available contact information for further assistance.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to achieve the purpose for which it was collected or to comply with legal, contractual, accounting or operational requirements.

Unless a longer retention period is necessary:

Website enquiry and quotation records may generally be retained for up to five years after the last meaningful interaction;
Website click, campaign and attribution logs may generally be retained for up to 24 months;
First-touch and last-touch cookies may be retained for up to 30 days;
Browser local-storage information may remain until cleared or replaced;
Customer, invoice, payment and service records may be retained for the periods required by applicable law;
Warranty and service-history information may be retained while relevant to the equipment or service supplied;
Legal-dispute information may be retained until the matter and applicable limitation periods have ended; and
Marketing opt-out records may be retained for as long as necessary to respect the opt-out request.

When personal information is no longer required or authorised to be retained, we will take reasonable steps to delete, destroy or de-identify it in a manner that prevents its reconstruction in an intelligible form.

17. Your Rights Under POPIA

Subject to applicable law, you may have the right to:

Ask whether we hold personal information about you;
Request access to your personal information;
Request a description of the information we hold;
Request information about third parties who have received your information;
Ask us to correct inaccurate or incomplete information;
Ask us to update outdated information;
Request deletion or destruction of information that we are no longer authorised to retain;
Object to certain processing;
Withdraw consent where processing is based on consent;
Object to direct marketing;
Request restriction of processing in appropriate circumstances;
Lodge a complaint with the Information Regulator; and
Institute civil proceedings where permitted by law.

We may require reasonable proof of identity before providing access to personal information or making requested changes. This is necessary to prevent unauthorised disclosure.

Some requests may be refused or limited where we are legally required or permitted to retain or process the information.

18. How to Exercise Your Rights

Send your request to:

Email: sales@rightpriceaircon.co.za
Subject: POPIA Request

Please provide:

Your full name;
Your contact information;
A clear description of the information concerned;
The action you would like us to take; and
Sufficient information for us to verify your identity and locate the relevant records.

We will respond within the timeframes required by applicable law.

Requests for correction, deletion, destruction or objection may be submitted using the applicable forms published by the Information Regulator or through another reasonably accessible written request containing the required information.

19. Children’s Personal Information

Our services and website are not directed at children.

We do not knowingly collect personal information directly from children without the consent of a competent person or another lawful basis.

A parent or guardian who believes that a child has submitted personal information without proper authorisation should contact us so that the information can be reviewed and, where appropriate, deleted.

20. Third-Party Websites

Our website may contain links to external websites, social-media platforms, map services, advertising platforms or communication providers.

We do not control the privacy or security practices of third-party services. You should review the privacy notices of those third parties before submitting personal information to them.

21. Complaints to the Information Regulator

We encourage you to contact us first so that we have an opportunity to investigate and resolve your concern.

You may also lodge a complaint with the Information Regulator of South Africa.

Information Regulator South Africa

Telephone: 010 023 5200
Toll-Free: 0800 017 160
Complaint Email: POPIAComplaints@inforegulator.org.za

Physical Address:
Woodmead North Office Park
54 Maxwell Drive
Woodmead
Johannesburg
2191
South Africa

A POPIA complaint may be submitted using the prescribed complaint form made available by the Information Regulator.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our website;
Changes to our services;
New technologies or service providers;
Changes to our information-processing activities; or
Changes to legal or regulatory requirements.

The updated policy will be published on our website with a revised effective date.

23. Acceptance

By using our website or voluntarily submitting personal information to us, you acknowledge that you have read this Privacy Policy.

This acknowledgement does not remove or limit any rights granted to you under POPIA or any other applicable law.

Right Price Air Conditioning & Refrigeration

91 Hennie Alberts Street
Brackenhurst
Alberton
1449
South Africa

Telephone: 011 900 1360
Mobile and WhatsApp: 064 515 9680
Email: sales@rightpriceaircon.co.za

Monday to Friday: 09:00–17:00

Effective and Last Updated: 14 July 2026